Jovonna London

Independent London-based label, Jovonna London, offers a transitional wardrobe where classic silhouettes meet modern tailoring and embellishment. Consistently inspired by London’s unique fashion scene, Creative Director, Jojo, fuses a modern and feminine approach to style and design.


The collection coalesces statement transitional silhouettes with ornate embellishment and detailing including pear- adorned knits. Structured belted trench coats are dressed with oversized frill lapel collars, ruched sleeving and two tone colour blocking. Chunky oyster knits are interwoven with pops of colour, and iridescent pearls and bows line fitted cardigans to party-ready tops. Jovonna London’s signature boucle trim and monochrome houndstooth stitching return to the Fall Winter collection with an elevated touch, making for the perfect transitional ready to wear pieces as we head back to the office. 

Remaining ahead of the trend, Jovonna London also brings a selection of knitted co-ords and playful blazer and short combinations that can be styled both up and down depending on the occasion. Crisp whites, camel and onyx chiffon unite the Fall Winter colour palette, with dashes of Christmas-toned emerald greens, champagne gold and cloud blues running throughout the collection.

Jovonna London was launched in 2007 by Creative Director and Founder Jojo. Loved by influencers and VIPs, including Pixie Lott, Rita Ora and Lucy Meck, and the brand offers versatile pieces for the modern cosmopolitan woman that take you from coffee to cocktails. Playing to the brand’s strengths, Jovonna London focuses on high quality fabrics with attention to cut and construction being an integral part of all garments. As with all Jovonna London collections, the wearer is the heart of the brand, with clothes that allow the personality of the girl to radiate.

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